Rockland County Debuts New Billboard in Manhattan to Boost Tourism

A brand-new billboard has made its grand appearance at the intersection of West Side Highway and 40th St, courtesy of Rockland County. The eye-catching display beckons travelers and city dwellers to “Fall in Love” with Rockland County, underscoring its appeal as a tourist destination.

The significance of tourism to Rockland cannot be overstated. A report from last year revealed that without the income from tourism-generated state and local taxes, every household in Rockland County would have been burdened with an extra $581 just to maintain the current level of governmental services.

Tourism’s impact on Rockland County in 2022 was profound:

  • The industry supported a whopping 6,532 jobs, marking a 7.6% surge compared to the figures from 2021.
  • Visitors poured in a staggering $513 million, which is a monumental 104.7% jump from 2019 and an 18% rise from 2021.
  • The county reaped $1.4 million through Occupancy Tax revenue, seeing a 26% uptick compared to the previous year.

The billboard, which forms part of the county’s aggressive promotional endeavors, will grace Manhattan’s streets until November 12th. Rockland officials are optimistic that this venture will serve as a beacon, drawing more visitors to explore and enjoy the scenic beauty and attractions that the county has to offer.

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