As Yom Tov approaches, Monsey residents can now enjoy the renowned quality and service of Avenue L Esrogim — trusted for three decades. 
Top Quality Daled Minim are now available locally, with a full selection that includes:
Esrogei Chazon Ish meyuchasim – with the hadracha of Harav M.Y. Lefkowitz
Esrogei Teiman
Lulavei deri mehudarim
Itcha’s hadassim
What truly sets Avenue L Esrogim apart is the personal experience. Every customer — no matter their background, minhag, or budget — is treated with respect and honesty. It’s this individualized care, along with uncompromising quality, that has built decades of loyalty and brought customers from across the tri-state area.
As a long-time customer says, “I come all the way from Far Rockaway – I get high quality schoira, I’m treated honestly and like a mentch.”
To stop by Avenue L Esrogim or for more information
Location: 26 Youmans Dr. Spring Valley
WhatsApp orders & info:
This Yom Tov, bring home your mehudar Daled Minim with the reliability, care, and experience that has been trusted for 30 years!
What to look for in an esrog
Purity matters
When people shop for an esrog, they often focus on its external details — and while those are definitely important, they are not consequential. What is consequential, before all else, is ensuring that the esrog comes from a pure, authentic source – it should be a true “thoroughbred.” In agriculture, farmers graft fruit trees to improve yield, quality, and durability, but this compromises the authenticity of the fruit. For example, you cannot buy the same apples today that existed in George Washington’s time, because they have been grafted and crossbred countless times over the years. Even heirloom apples, which connoisseurs consider to be “original”, are not truly authentic from our perspective, since they are usually grown on Macintosh roots for sturdiness. With esrogim, to fulfill the mitzva of shaking a kosher esrog, the esrog should be pure, truly from an authentic source, unchanged or grafted over the years. The source of an esrog does not just go back a few hundred years of purity, but thousands of years – which makes its purity especially vulnerable. All it takes is one farmer, in one location, to graft an esrog improperly and permanently damage the strain – unfortunately, this has occurred many times throughout history.
Know the source
Another crucial issue is the chain of custody. Even if an esrog seems authentic and is said to come from a reputable orchard with a hashgocho, there are often many middlemen involved in bringing an esrog to market. Over the years, there have been esrog suppliers who have approached me, offering to get me “whatever I wanted” for just a few dollars. That in itself shows that these suppliers were not dealing with reliable sources at all. They were simply packaging the merchandise to match whatever the customer requested. This problem is very relevant today: anyone can print a box with whatever label they like and bring it to market, a Rov once showed me boxes with basic spelling mistakes on the hashgocho itself! In fact, a few years ago, there was a supplier in New York who was caught selling merchandise packaged as if they were coming from a reputable source, when, in fact, they were coming from somewhere else entirely – a non-authentic source, these “esrogim” really looked perfect! An orchard with a good hashgocho could ship out 10k esrogim world-wide, and in reality, nobody would know if there were 10k or 50k sold in their name across the globe – it’s impossible to know. It’s also important to note that, often, a retailer can be an honest, trustworthy person but is, himself, unaware of the middlemen involved in bringing the esrogim to market. That is why it is not enough to trust what’s printed on the packaging – but to ensure the retailer is trustworthy, knows which orchard the esrogim originate from and verifies that that’s the true source for what he’s selling .
This is the most important part of looking for an esrog. You want to ensure that the esrog comes from a reliable source: from a meyuchas’dige orchard, and that it is being sold by honest people that really know how it got there.
